A trademark represents a company’s business and the goodwill associated with it. If appropriately protected and strategized, a trademark can provide a tremendous business advantage to an organization. Effective trademark management, and efficient business value creation requires: an insight into trademark law, keen understanding of your business, ability to foresee possible opportunities, and capitalize on business developments.

Trademarks are key assets for every business. Trademarks help your customers distinguish your products and services from others in the marketplace as well as associate them with your company and its reputation. Whatever niche your business is in, over time there becomes an increasingly crowded marketplace for you, and with it, more competition for trademarks.

Trademarks include words, designs, combinations of words and designs, and distinctive shapes or wrappings that distinguish your products and services. Your business name or trade name may also be registered as a trademark if it is used to distinguish your products and services from those of others. Registering your trademarks is an important step as it allows you to better protect your brand against imitation or misuse. As a business owner, you spend so much time and money branding your company name and logo, it’s important to protect them to prevent others from capitalizing on your intellectual property.